1. An overview of data protection
The following gives a simple
overview of what happens to your personal information when you visit our website. Personal information is any data
with which you could be personally identified. Detailed information on the subject of data protection can be found
Data collection on our website
Who is responsible for the
data collection on this website?
The data collected on this website are processed by the website
operator. The operator’s contact details can be found in the website’s required legal notice.
we collect your data?
Some data are collected when you provide it to us. This could, for
example, be data you enter on a contact form.
Other data are collected automatically by our IT systems when
you visit the website. These data are primarily technical data such as the browser and operating system you are
using or when you accessed the page. These data are collected automatically as soon as you enter our website.
What do we use your data for?
Part of the data is collected to ensure the proper functioning
of the website. Other data can be used to analyze how visitors use the site.
What rights do you have
regarding your data?
You always have the right to request information about your stored data, its
origin, its recipients, and the purpose of its collection at no charge. You also have the right to request that it
be corrected, blocked, or deleted. You can contact us at any time using the address given in the legal notice if you
have further questions about the issue of privacy and data protection. You may also, of course, file a complaint
with the competent regulatory authorities.
Analytics and third-party tools
When visiting our
website, statistical analyses may be made of your surfing behavior. This happens primarily using cookies and
analytics. The analysis of your surfing behavior is usually anonymous, i.e. we will not be able to identify you from
this data. You can object to this analysis or prevent it by not using certain tools. Detailed information can be
You can object to this analysis. We will inform you below about how to
exercise your options in this regard.
2. General information and mandatory information
The operators of this website take the protection of your personal data very seriously. We treat
your personal data as confidential and in accordance with the statutory data protection regulations and this privacy
If you use this website, various pieces of personal data will be collected. Personal information is
what we use it for. It also explains how and for what purpose this happens.
Please note that data transmitted
via the internet (e.g. via email communication) may be subject to security breaches. Complete protection of your
data from third-party access is not possible.
Notice concerning the party responsible for this website
The party responsible for processing data on this website is:
Jan-Bernd Reeken (general manager)
Dr. Svent Haufe (general manager)
Telephone: +49 2581 94102 0
responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means
of processing personal data (names, email addresses, etc.).
Revocation of your consent to the processing of
Many data processing operations are only possible with your express consent. You may revoke your
consent at any time with future effect. An informal email making this request is sufficient. The data processed
before we receive your request may still be legally processed.
Right to file complaints with regulatory
If there has been a breach of data protection legislation, the person affected may file a
complaint with the competent regulatory authorities. The competent regulatory authority for matters related to data
protection legislation is the data protection officer of the German state in which our company is headquartered. A
list of data protection officers and their contact details can be found at the following link:
Right to data portability
You have the right to have data which we process based on
your consent or in fulfillment of a contract automatically delivered to yourself or to a third party in a standard,
machine-readable format. If you require the direct transfer of data to another responsible party, this will only be
done to the extent technically feasible.
SSL or TLS encryption
This site uses SSL or TLS encryption
for security reasons and for the protection of the transmission of confidential content, such as the inquiries you
send to us as the site operator. You can recognize an encrypted connection in your browser’s address line when it
changes from “http://” to “https://” and the lock icon is displayed in your browser’s address
If SSL or TLS encryption is activated, the data you transfer to us cannot be read by third parties.
Information, blocking, deletion
As permitted by law, you have the right to be provided at any time with
information free of charge about any of your personal data that is stored as well as its origin, the recipient and
the purpose for which it has been processed. You also have the right to have this data corrected, blocked or
deleted. You can contact us at any time using the address given in our legal notice if you have further questions on
the topic of personal data.
Opposition to promotional emails
We hereby expressly prohibit the use of
contact data published in the context of website legal notice requirements with regard to sending promotional and
informational materials not expressly requested. The website operator reserves the right to take specific legal
action if unsolicited advertising material, such as email spam, is received.
3. Data collection on our
contain any viruses. Cookies help make our website more user-friendly, efficient, and secure. Cookies are small text
files that are stored on your computer and saved by your browser.
Most of the cookies we use are so-called
“session cookies.” They are automatically deleted after your visit. Other cookies remain in your device’s
memory until you delete them. These cookies make it possible to recognize your browser when you next visit the
case-by-case basis whether to accept or reject a cookie. Alternatively, your browser can be configured to
automatically accept cookies under certain conditions or to always reject them, or to automatically delete cookies
when closing your browser. Disabling cookies may limit the functionality of this website.
Cookies which are
necessary to allow electronic communications or to provide certain functions you wish to use (such as the shopping
cart) are stored pursuant to Art. 6 paragraph 1, letter f of DSGVO. The website operator has a legitimate interest
in the storage of cookies to ensure an optimized service provided free of technical errors. If other cookies (such
as those used to analyze your surfing behavior) are also stored, they will be treated separately in this privacy
Server log files
The website provider automatically collects and stores information that
your browser automatically transmits to us in “server log files”. These are:
- Browser type and browser version
- Operating system used
- Referrer URL
- Host name of the accessing computer
- Time of the server request
- IP address
These data will not be combined with data from other sources.
The basis for data processing is Art. 6
(1) (b) DSGVO, which allows the processing of data to fulfill a contract or for measures preliminary to a
Should you send us questions via the contact form, we will collect the data
entered on the form, including the contact details you provide, to answer your question and any follow-up questions.
We do not share this information without your permission.
We will, therefore, process any data you enter onto
the contact form only with your consent per Art. 6 (1)(a) DSGVO. You may revoke your consent at any time. An
informal email making this request is sufficient. The data processed before we receive your request may still be
We will retain the data you provide on the contact form until you request its deletion,
revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your
request). Any mandatory statutory provisions, especially those regarding mandatory data retention periods, remain
unaffected by this provision.
Registration on this website
You can register on our website in order
to access additional functions offered here. The input data will only be used for the purpose of using the
respective site or service for which you have registered. The mandatory information requested during registration
must be provided in full. Otherwise, we will reject your registration.
To inform you about important changes
such as those within the scope of our site or technical changes, we will use the email address specified during
We will process the data provided during registration only based on your consent per Art. 6
(1)(a) DSGVO. You may revoke your consent at any time with future effect. An informal email making this request is
sufficient. The data processed before we receive your request may still be legally processed.
continue to store the data collected during registration for as long as you remain registered on our website.
Statutory retention periods remain unaffected.
4. Analytics and advertising
This website uses Google Analytics, a web analytics service. It is operated by Google Inc., 1600 Amphitheatre
Parkway, Mountain View, CA 94043, USA.
Google Analytics uses socalled “cookies”. These are text
files that are stored on your computer and that allow an analysis of the use of the website by you. The information
generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and
Google Analytics cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a
legitimate interest in analyzing user behavior to optimize both its website and its advertising.
We have activated the IP anonymization feature on this website. Your IP address
will be shortened by Google within the European Union or other parties to the Agreement on the European Economic
Area prior to transmission to the United States. Only in exceptional cases is the full IP address sent to a Google
server in the US and shortened there. Google will use this information on behalf of the operator of this website to
evaluate your use of the website, to compile reports on website activity, and to provide other services regarding
website activity and Internet usage for the website operator. The IP address transmitted by your browser as part of
Google Analytics will not be merged with any other data held by Google.
You can prevent these cookies being stored by selecting the appropriate settings in your browser. However, we wish to
point out that doing so may mean you will not be able to enjoy the full functionality of this website. You can also
prevent the data generated by cookies about your use of the website (incl. your IP address) from being passed to
Google, and the processing of these data by Google, by downloading and installing the browser plugin available at
the following link:
Objecting to the collection of data
You can prevent the collection of your data by
Google Analytics by clicking on the following link. An opt-out cookie will be set to prevent your data from being
collected on future visits to this site: Disable Google Analytics.
Outsourced data processing
We have entered into an agreement with Google for the
outsourcing of our data processing and fully implement the strict requirements of the German data protection
authorities when using Google Analytics.
Demographic data collection by Google Analytics
This website uses Google Analytics’ demographic features. This allows reports to be generated containing statements
about the age, gender, and interests of site visitors. This data comes from interest-based advertising from Google
and third-party visitor data. This collected data cannot be attributed to any specific individual person. You can
disable this feature at any time by adjusting the ads settings in your Google account or you can forbid the
collection of your data by Google Analytics as described in the section “Refusal of data collection”.
Google AdWords and Google Conversion Tracking
This website uses Google AdWords. AdWords is an online
advertising program from Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, United States (“Google”).
As part of Google AdWords, we use so-called conversion tracking. When you click on an ad served by Google, a
conversion tracking cookie is set. Cookies are small text files that your internet browser stores on your computer.
These cookies expire after 30 days and are not used for personal identification of the user. Should the user visit
certain pages of the website and the cookie has not yet expired, Google and the website can tell that the user
clicked on the ad and proceeded to that page.
Each Google AdWords advertiser has a different cookie. Thus,
cookies cannot be tracked using the website of an AdWords advertiser. The information obtained using the conversion
cookie is used to create conversion statistics for the AdWords advertisers who have opted for conversion tracking.
Customers are told the total number of users who clicked on their ad and were redirected to a conversion tracking
tag page. However, advertisers do not obtain any information that can be used to personally identify users. If you
do not want to participate in tracking, you can opt-out of this by easily disabling the Google Conversion Tracking
cookie by changing your browser settings. In doing so, you will not be included in the conversion tracking
Conversion cookies are stored based on Art. 6 (1) (f) DSGVO. The website operator has a
legitimate interest in analyzing user behavior to optimize both its website and its advertising.
whether to accept or reject a cookie. Alternatively, your browser can be configured to automatically accept cookies
under certain conditions or to always reject them, or to automatically delete cookies when closing your browser.
Disabling cookies may limit the functionality of this website.
We use “Google
reCAPTCHA” (hereinafter “reCAPTCHA”) on our websites. This service is provided by Google Inc., 1600
Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
reCAPTCHA is used to check whether
the data entered on our website (such as on a contact form) has been entered by a human or by an automated program.
To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis
starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates
various information (e.g. IP address, how long the visitor has been on the website, or mouse movements made by the
user). The data collected during the analysis will be forwarded to Google.
The reCAPTCHA analyses take place
completely in the background. Website visitors are not advised that such an analysis is taking place.
processing is based on Art. 6 (1) (f) DSGVO. The website operator has a legitimate interest in protecting its site
from abusive automated crawling and spam.
For more information about Google reCAPTCHA and Google’s privacy
policy, please visit the following links:
If you would like to receive our newsletter, we require a valid
email address as well as information that allows us to verify that you are the owner of the specified email address
and that you agree to receive this newsletter. No additional data is collected or is only collected on a voluntary
basis. We only use this data to send the requested information and do not pass it on to third parties.
will, therefore, process any data you enter onto the contact form only with your consent per Art. 6 (1) (a) DSGVO.
You can revoke consent to the storage of your data and email address as well as their use for sending the newsletter
at any time, e.g. through the “unsubscribe” link in the newsletter. The data processed before we receive
your request may still be legally processed.
The data provided when registering for the newsletter will be
used to distribute the newsletter until you cancel your subscription when said data will be deleted. Data we have
stored for other purposes (e.g. email addresses for the members area) remain unaffected.
This website uses Newsletter2Go to send newsletters. The provider of this service is Newsletter2Go GmbH, Nürnberger
Straße 8, 10787 Berlin, Germany.
Newsletter2Go is a service which organizes and analyzes the
distribution of newsletters. The data you provide to subscribe to our newsletter will be stored on Newsletter2Go
servers in Germany.
If you do not want your usage of the newsletter to be analyzed by Newsletter2Go, you will
have to unsubscribe from the newsletter. For this purpose, we provide a link in every newsletter we send. You can
also unsubscribe from the newsletter directly on the website.
Data analysis by Newsletter2Go
We use Newsletter2Go to analyze our newsletter campaigns. This allows us to determine if a newsletter message
has been opened and which links you click on. We can thus find out how often various links are clicked.
addition, we can see if certain actions take place after clicking on said links (conversion rate). We can thus
determine whether the clicking of a link in a newsletter has led to a purchase, for example.
also allows us to classify newsletter recipients into different categories (clustering). For example, newsletter
recipients can be subdivided according to gender, personal preference (e.g. vegetarian or non-vegetarian), or
customer relationship (e.g. existing or potential customer). This allows us to adapt the newsletters to the
respective target groups.
For detailed information on the functions of Newsletter2Go, see the following link:
Data processing is based on Art. 6 (1) (a) DSGVO. You may revoke your
consent at any time. The data processed before we receive your request may still be legally processed.
The data provided when registering for the newsletter will be used to
distribute the newsletter until you cancel your subscription when said data will be deleted from our servers and
those of Newsletter2Go. Data we have stored for other purposes (e.g. email addresses for the members area) remains
Completion of an outsourced data processing contract
We have entered into a data processing agreement with Newsletter2Go, in which we require Newsletter2Go to protect the
data of our customers and not to disclose said data to third parties. It can be downloaded here:
6. Plugins and tools
Google Web Fonts
For uniform representation of fonts, this page uses web fonts provided by Google.
When you open a page, your browser loads the required web fonts into your browser cache to display texts and fonts
When you call up a page of our website that contains a social plugin, your browser makes a direct
connection with Google servers. Google thus becomes aware that our web page was accessed via your IP address. The
use of Google Web fonts is done in the interest of a uniform and attractive presentation of our website. This
constitutes a justified interest pursuant to Art. 6 (1) (f) DSGVO.
If your browser does not support web
fonts, a standard font is used by your computer.
We are glad to answer your questions!
Phone: +49 2581 94102-0
Telephone consultation, weekdays 8:00am – 5:00pm